Founded in 2008, Haihui is a non-profit organization dedicated to poverty alleviation and the sustainable development of rural communities. We have two main centers: The Sichuan Haihui Poverty Alleviation Service Center and The Shanghai Haihui Community Livelihood Development Center.

For years, we have partnered with governments, enterprises, charity organizations, schools and other entities to implement Haihui’s poverty alleviation projects. Our services reach across north and central China, the Sichuan-Chongqing and Yunnan-Guizhou regions, Xinjiang, and beyond.

Haihui has imported Heifer International’s advanced sustainable development concept to China, helping local families in need by providing livestock and training. Recipient families pledge to continue “Passing on the Gift®” by sharing their own livestock’s offspring—or gift money—as well as the skills and knowledge they have acquired to other families in need, in the end, benefiting the entire community.

Working with communities to end hunger and poverty and care for the Earth.
Create healthy communities that are free from poverty, where people live in peace and share healthy resources.

Founded in









Needy families


Gift animals



From 2008 through December 31, 2017, Haihui has worked with 120 project partners to implement 179 projects—including all completed projects and projects currently underway—in 156 counties/cities across 16 provinces/municipalities.

Through these projects, Haihui has helped 71,213 families in need and fostered the donation of 1,270,845 farm animals. Of this, Haihui has directly supported 34,112 families and provided 826,198 animals, as well as 100,000 mushroom logs. Beyond our direct efforts, a total of 444,647 gift animals have been delivered, and 37,101 families supported. We offer a variety of trainings and have conducted 22,476 trainings since our launch; more than 969,542 people have attended our trainings, with women representing 37.50% of that group.


Haihui Advisory Committee (HAC)

Since its founding, Haihui has received support from many enterprises and individuals. Over this time, a group of influential and enthusiastic entrepreneurs, experts and donor representatives, who believe deeply in Haihui’s poverty-ending project model, have joined together to establish the Haihui Advisory Committee. This committee supports Haihui on branding, resource mobilization and strategic planning in order to help more people get involved and make a difference.

Mr. Antony Leung

Honorary Chairman of HAC

Chief Executive Officer, Nan Fung Group, Hong Kong

Chairman, Heifer Hong Kong

Former Financial Secretary of the HKSAR

Mr. MAO Zhenhua

Chairman of HAC

Founder and Chairman of China Cheng Xin International Credit Rating Co., Ltd.

Joint Director of the Institute of Economic Research of Renmin University of China

Ms. LU Shizhen

Vice-chairman of HAC

Director of the Expert Committee of the China Association of Social Workers

Professor of China Youth University of Political Studies

Mr. WANG Chaoyong

Executive Chairman of HAC

Founder and Chairman of China Equity Group

Founder and Chairman of the China Team in the America’s Cup

Mr. WANG Ming

Vice-chairman of HAC

Member of the 10th, 11th and 12th National Committee of the CPPCC

Professor, School of Public Administration, Tsinghua University

Director of the NGO Research Institute

Sichuan Haihui Poverty Alleviation Service Center Board of Directors

Mr. DAN Bin


Founder and Chairman of Shenzhen Oriental Harbor Investment Management Co., Ltd.

Mr. CHEN Taiyong

Vice Director-General

Director of the Sichuan Haihui Poverty Alleviation Service Center

Mr. LI Xiaoyun


Distinguished Professor at China Agricultural University

President of the International South-South Think Tank Network

President of China International Development Research Network

Mr. DENG Guosheng


Vice President of the School of Philanthropy and Professor and Doctoral Supervisor of the School of Public Administration at Tsinghua University

Mr. HU Guanghua


Secretary-General of the China Social Assistance Foundation

Mr. LYU Zhao


Founder and Director of the NPI Public Organization Development Center

Vice Director of Human Resources and the Environment Construction Committee at the Shanghai Municipal CPPCC

Mr. FENG Chao


Minister of the Board of Health at West China Hospital at Sichuan University

Mr. DUAN Yiqiang


General Manager of the Planning and Coordination Department of Sichuan Development (Holding) Co., Ltd

Sichuan Haihui Poverty Alleviation Service Center Board of Supervisors

Mr. GUO Hong

Chief Supervisor

Researcher, Sichuan Academy of Social Sciences (retired)

Member of the Sichuan Provincial Government Decision-making Advisory Committee

Director of Development Advisory Committee at Chengdu Social Organization Academy

Ms. JIA Xijin


Associate Professor, School of Public Administration, Tsinghua University

Former Chief Expert of the ADB Government Buys Public Service Research Projects

Member of the National Steering Committee of China for the GEF Small Grants Program implemented by the UNDP

Mr. DONG Xugong


Director and Senior Lawyer at Sichuan Dong Fang Da Di Law Firm

Postgraduate Tutor at Sichuan University Law School

Managing Director of the China Academy of Arbitration Law

Mr. ZHANG Yong


Project Director of Sichuan Haihui Poverty Alleviation Service Center

Doctor of Trans-Boundary Ecological Security at Yunnan University

Master of Business Administration, Southwestern University of Finance and Economics

Shanghai Haihui Community Livelihood Development Center Board of Directors

Ms. Elan Shou


Regional Director of Asia, Executive Senior Vice President, Managing Director of Greater China, Ruder Finn

Mr. CHEN Taiyong


Director of the Sichuan Haihui Poverty Alleviation Service Center

Mr. Simon Wan


Global President of Cornerstone International Group (Shanghai headquarters)

Mr. XU Jialiang


Director of the Research Institute of Chinese Public Welfare at Shanghai Jiao Tong University

Ms. ZHUANG Ailing


Founder and Chairman of NPO Development Center Shanghai



Executive Chairman of the Nutrition and Healthcare Industry Alliance of Yangtze River Delta Area

Executive Vice President of the Zhejiang Health Products & Cosmetics Industry Association



Retail Channel Director of Sales at Pfizer Consumer Healthcare

Shanghai Haihui Community Livelihood Development Center Board of Supervisors

Mr. XU Benliang

Chief Supervisor

Director-general of the Shanghai Zhuoyue Public Welfare Organization Development Center

Mr. RAO Jinxing


President of the Shenzhen Institute of Non-Profit Organizations

Ms. FU Yong


Director of the Shanghai Public Welfare Development Promotion Center


IN 2016

Haihui’s Environmentally Friendly Community Development Project in the Jiangjin District of Chongqing was recognized in the Jing-Gang Charity Awards presented by the China Philanthropy Research Institute of Beijing Normal University.

IN 2015

Haihui won the 2015 China Poverty Eradication Innovation (Nomination) Award from the State Council Poverty Alleviation Office.

IN 2014

Haihui’s Zhaojue County Women’s Self-improvement and Community Development Project won the award for outstanding social work service projects, jointly issued by Hong Kong Polytechnic University and Beijing University.

IN 2009

Haihui was awarded the Sustainability Model Award by CCTV for its Wenchuan Earthquake Rehabilitation project.

IN 2010

Haihui’s Yunnan Tengchong Project won the Innovation Poverty Alleviation Action Award co-presented by China Merchants Charitable Foundation and the China Association of Non-profit Organizations.

IN 2013

Haihui’s poverty alleviation project in Yunnan province won a gold medal for philanthropy implement project awards in the 2nd China Public Welfare Project Contest.